Marketing Cloud Implementation (C_HYMC_1802) preparation guide helps you to get focused on exam. This guide also helps you to be on C_HYMC_1802 exam track to get certified with good score in the final exam.
C_HYMC_1802 Marketing Cloud Implementation Exam Summary
Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (1802) Implementation
Exam Code: C_HYMC_1802
Level: Associate
Exam Price: $583 (USD)
Duration: 180 mins
Number of Questions: 80
Passing Score: C_HYMC_1802 - 60%
Reference Books: HY760, Features & Configurations Videos, Application Help, Integration Guide 1802, Administration Guide, Extensibility Guide 1802
Schedule Exam: SAP Training OR Pearson VUE
Sample Questions: SAP Marketing Cloud Implementation Certification Sample Question
Recommended Practice: SAP Marketing Cloud Implementation Certification Sample Question
Exam Syllabus: C_HYMC_1802 SAP Certified Technology Associate - SAP Marketing Cloud Implementation
1. Consumer and Customer Profiling (>12%)
Explain the data model and how to enhance the data model, outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
Books: HY760, Features & Configurations Videos OR HY760E, Product Documentation
2. Segmentation and Campaigns (> 12%)
Explain the technical foundation of segmentation, the core features of Segmentation Builder, and compare the types of target groups; explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns, and set up target groups to campaigns.
Books: HY760, Features & Configurations Videos, Application Help OR
HY760E, Product Documentation
3. OnBoarding and getting started (8% - 12%)
Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
Books: HY760, Application Help OR HY760E, Application Help
4. Integration and Data Upload (8% - 12%)
Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
Books: HY760, Integration Guide 1802 OR HY760E
5. Administration Tasks (8% - 12%)
Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
Books: HY760, Features & Configurations Videos, Application Help, Administration Guide OR HY760E
6. Extensibility (8% - 12%)
Explain varous extensibility options and ways to implement them
Books: HY760, Extensibility Guide 1802 OR HY760E, Application Help
7. Marketing Analytics (< 8%)
Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales.
Books: Application Help
8. Marketing Planning (< 8%)
Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.
Books: Application Help
9. Commerce Marketing (< 8%)
Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.
Books: Application Help
10. Marketing Lead Management (< 8%)
Compare the two different approaches (global/ad hoc) to lead management; explain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.
Books: Application Help
SAP C_HYMC_1802 Certification Sample Questions and Answers
To make you familiar with Marketing Cloud Implementation (C_HYMC_1802) certification exam structure, we have prepared this sample question set. We suggest you to try our Sample Questions for Marketing Cloud Implementation C_HYMC_1802Certification to test your understanding of SAP C_HYMC_1802process with real SAP certification exam environment.
C_HYMC_1802Marketing Cloud Implementation Sample Questions:-
01. You want to customize the SAP Marketing Cloud solution according to your customer's specific requirements. How can you customize SAP Marketing Cloud?
a) Log on to the SAP GUI and use transaction SPRO.
b) Use the Manage your Solution app.
c) Use the AIF Configuration app.
d) Use the Manage Software Collection app.
02. Which out-of-the-box actions are available for campaigns?
Note: There are 3 correct answers to this question.
a) Create a lead in SAP CRM.
b) Create an opportunity in SAP CRM.
c) Create a call list in SAP CRM.
d) Create a lead in SAP Cloud for Customer.
e) Create an opportunity in SAP Cloud for Customer.
03. What are the main objects that make up the data model of SAP Marketing Cloud?
a) Interactions, Interaction Contacts, Products and Product Category
b) Items of interest, Interactions, Products and Product Category
c) Segmentation Models, Profiles, Interactions
d) Interactions, Interaction Contacts, Items of Interest
04. Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?
a) Target group
b) Segmentation model
c) Interaction type
d) Segmentation profile
05. Which key figures can you use to evaluate the effectiveness of a recommended scenario?
Note: There are 3 correct answers to this question.
a) Impressions
b) Click-through rate
c) Conversion rate
d) Activated e-mails
e) Model status
06. Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?
Note: There are 3 correct answers to this question.
a) Sales orders
b) Marketing lead management
c) Call qualification
d) Activities for sales
e) Tickets
07. Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?
Note: There are 2 correct answers to this question.
a) Consumption views
b) Composite views
c) Reuse views
d) Basic views
08. What can you do with the UI adaptation at runtime (RTA) function?
a) Add new fields in the Campaign app.
b) Change the theme of your SAP Marketing Cloud.
c) Modify the layout of the Contact Profile.
d) Show/hide attribute groups in the Segmentation Model.
09. What application lets you create target groups based on selected attribute values?
a) Segmentation Modeling
b) Segmentation Configuration
c) Predictive Studio
d) Score Builder
10. Which systems can you integrate with to use Augmented Lead Context?
Note: There are 2 correct answers to this question.
a) SAP ERP
b) SAP CRM
c) SAP Cloud for Customer
d) SAP Commerce Cloud
Solutions:
QUESTION: 01- Answer: b
QUESTION: 02- Answer: a, c, d
QUESTION: 03- Answer: a
QUESTION: 04- Answer: a
QUESTION: 05- Answer: a, b, c
QUESTION: 06- Answer: b, c, d
QUESTION: 07- Answer: a, b
QUESTION: 08- Answer: a
QUESTION: 09- Answer: a
QUESTION: 10- Answer: b, c